Conclusion

After weighing up both the pro's and con's from the Birmingham Women and Children's Hospital website and the Birmingham Children's Hospital charity website I have come to the conclusion that I'm going to follow the themes, ideas and creative techniques used in the Birmingham Children's Hospital charity website, purely because I personally felt that this website linked with my documentary better and shared similar themes. I also felt that this website was more exciting and therefore engaging. I want to make it clear that I'm not copying this website but simply using in for inspiration, encouragement and branding purposes.